The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

494. From Management Mess to Leadership Success

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Setting and Achieving Wildly Important Goals

This chapter discusses the concept of 'Wildly Important Goals' (WIGs) and how to effectively set and reach them. It emphasizes the importance of clear goal definition and the roles of lead and lag measures in fostering team engagement and accountability.

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