Paul Craven - How Magic's Insights Can Revolutionize Your Understanding of Behavioral Finance
Standard Deviations with Dr. Daniel Crosby
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The F of FAB, the a of Advantages
There are three different sorts of statements in your presentation book. Ninety, well, 60% is red. It's features. 20 or 30% is orange. If you're lucky, 10% will actually talk about the client. You've got to sprinkle benefits to every, to the book, to the booklet,. No more than one a page maybe.
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