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2min chapter
On Storytelling And Conflict
The HeyCreator Show
How to Build a Direct Response Campaign
CNN.com's John Sutter looks at some of the best ad campaigns that have been seen in recent years. From a book about how to build raport with uncontacted tribes, to an ad for a bacon company who was trying to raise awareness over their long cooking time. The show will be back next week on CNN.com/Johnsonset.
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