The HeyCreator Show cover image

On Storytelling And Conflict

The HeyCreator Show

CHAPTER

How to Build a Direct Response Campaign

CNN.com's John Sutter looks at some of the best ad campaigns that have been seen in recent years. From a book about how to build raport with uncontacted tribes, to an ad for a bacon company who was trying to raise awareness over their long cooking time. The show will be back next week on CNN.com/Johnsonset.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner