2min chapter

How I Built This with Guy Raz cover image

Chobani: Hamdi Ulukaya

How I Built This with Guy Raz

CHAPTER

How to Get Into a Grocery Store?

If you want to get into a big grocery store like Kroger or ShopRite, you actually have to pay them a fee to stock your products. It could be tens of thousands of dollars per product that you sell. And every cup, I don't know what it is now, but at that time was $30,000 for each cup to be on a shelf. So if it doesn't work within three to six months, it comes off the shelf. But here's the thing. It seems to me the next logical step would be to go to Whole Foods and to try to get into Whole Foods. Yeah.

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