Traveto - The Net Flix or Spotify of Knowledge Management?

Travita is a company that helps global organizations to search and discover consumer insights. Its clients include comcast, electrolux, cal berg, macdonalds and ye. We have no more than 25 nationalities but we are all united by a simplicity first mind set,. whend really strong emphasis on collaboration. I came across a tech crunch article which described straveto as the net flix or spodify of knowledge management. Why do you think they made that comparison?