Loss Aversion and the Consistency Principle

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Loss aversion leads to a few different concepts within loss aversion one of them is called sunk cost fallacy the sunk cost fallacy is essentially that you've invested in something already to a point and even though you now know that that thing is no longer useful to you, you will continue to pour resources into it. It's often never as good or as bad as you think because we we we we inflate things enormously in our mind so as an example you may want to ask your boss for a raise and you might start coming up with all of these fears but then the reality goes.

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