The State of Ecomm Investing Pt 2: The Investor’s Perspective
Ecommerce Playbook: Numbers, Struggles & Growth
00:00
The Evolution of Loyalty Programs
The only way to really produce at a single skew level, that kind of disproportionate return is to have something that makes sense on that purchasing function. There's no way to get to that outside level of return and scale without it where you can invest so heavily or aggressively in acquisition because the return is so good. When I think about loyalty programs for emerging brands, I actually think less about points and more about this mindset where you're leading with loyalty.
Transcript
Play full episode
