This episode has it all!
Richard shares how embedding "brown M&M" contract requirements helps you get what you want
He also discusses how the TNT (takes no talent) parts of a business lead to success
Joe provides an example: Respond to new leads shockingly quickly and meet your clients' enthusiasm
Richard describes his tantric response to awkward silences (NSFW)
Joe then accuses all of you of adopting a "Waiting Super Hard!" approach to sales and biz dev
Richard explains you miss 100% of the shots you don't take
Joe explains in sales "You Can't Lose!" and how that opens up the freedom to do the things you're not doing
In a devastating finishing move, they describe how they know an agency is really in a bad spot: they redesign their website! It's like watching your friend decide to get bangs after a big break up. A redesigned site is a call for help!
