You Can't Lose! Waiting Super Hard is Your Biz Dev Strategy
Feb 19, 2025
Discover how embedding 'brown M&M' clauses can reveal client attention. Learn about the TNT approach, where simple actions like rapid follow-ups can dramatically boost your success. The hosts tackle the pitfalls of a 'Waiting Super Hard' sales strategy, highlighting that you miss every shot you don’t take. They also share insights on how a redesign of a client's website often signals trouble. Plus, their humorous take on agency life brings comic strip ideas to the forefront.
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Brown M&Ms As A Contract Canary
- Richard and Joe recount the Motley Crue brown M&Ms clause used as a contract red flag to check vendor compliance.
- They replicated the joke at Freshel Soil by removing brown M&Ms and gifting them after sessions.
Ask Ridiculous To Get Real Promotion
- Joe describes adding extravagant promotion requirements to MTV contracts to force redlines and extract unexpected PR wins.
- Lawyers removed most items but left a few valuable promotional commitments in place.
The Power Of 'TNT' Habits
- Richard frames TNT (takes no talent) actions as high-leverage habits anyone can do to improve odds of success.
- Simple consistent actions like showing up produce outsized outcomes over time.