i love the cultivated meat space, but i'm concern that can take a long time. So i thoughtth maybe there's another way. And i am very grateful that a lot of people believed in this vision and have funded our company. It's definitely a novel thing for me, but it's a wild ride. creating your own path means stand true to yourself. Martel blueswift embodies the essence of the mason martel and its freedom to re define conventions. Grab yours at your local liquor store.
The Sunday Times’ tech correspondent Danny Fortson brings on Paul Shapiro, founder and chief executive of Better Meat, to talk about making meat alternatives, (4:00), the $300,000 burger (11:00), using fungi (12:00), turning mushroom roots into steak (16:35), becoming an ingredient company (18:00), growing up an animal lover (19:45), starting an animal rights NGO (23:00), changing his approach (26:30), writing a book (28:40), starting Better Meat (31:50), experimenting with alternatives (33:45), his first hire (35:20), scaling up (39:20), the slow rate of innovation (43:10), his worst day of work (47:25), and society’s stubborn views on meat (49:05).
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