The Importance of Goodwill in the Sales Process

"We did things that endangered the sale we did things that knowing what we know now we wouldn't do the same way" "There's got to be some level of like kind of building up this goodwill relationship building" "I'm talking to customers every day and I'm hearing complaints from customers all the time about these things are breaking okay," he says. "[Customers] can smell the gaps too but they're still in it."