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#539 - Sam Tatam - Evolutionary Ideas For Modern Problems
Modern Wisdom
Creating Excitement, Anticipation, Engagement, Status, All of That From Nothing
People need stuff to look forward to and this is for anybody that's trying to release anything. The power of a protracted build up sequence to it, really, as long as you don't do it too frequently because then you get burnout. I would say maximum of once per six months, I reckon that you can get away with that kind of frequency. It just builds engagement and people are genuinely brought in. They're like, oh, this is kind of a narrative. It's sort of like a soap opera and I know what's going on and I'm excited.
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