The State of Ecomm Investing Pt 2: The Investor’s Perspective
Ecommerce Playbook: Numbers, Struggles & Growth
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How to Build a Customer Relationship Using a Cactus Concentrated Site
If we sell a single unit of our cactus concentrated site with best selling skew, the repurchase rate and the timeline to a secondary purchase is really long. But when we move to a sample size set of products in a sort of we call it the ultimate mini kit, which is just a way to explore a new brand, try a few products. The repurchase rate on that is much faster and the LTV economics work a lot better. And so you develop this sort of question about what's the entry point into your brand? What is the right way to develop a relationship? We like to look at like a 60 day window because again, bootstrapped on a lot of cash
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