Moonpig: Nick Jenkins and the £120m card company
Secret Leaders
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We were automatically doing the thing that annoyed you when they later did it as concrete pigeon to you. So we thought, well, let's give it a go. This was 2006. We had just broken even. We made about 80,000 pounds profit. And I figured at that point, we'd already broken even if we were making money. So we weren't going to die. There wasn't advertising on telly, it wasn't going to kill us if it didn't work. But something that I always recommend to people, if you can afford to test stuff, test it. The earlier you tested the better because that is a yes or no. That information itself is very valuable
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