How to Prepare for Problem Validation Conversations

An expert can put themselves into where they were a couple of years ago and understand if the problems they had then were truly problems that required a solution. You want to guide your customer towards exploring the problem space surrounding the idea itself. It ist critical if you seet your ideas, you'll taint the explorative nature of the conversation. If there's already something in the background, all of a sudden this conversation will then be steered towards the idea instead of exploring problems. And that's what you have the conversation for.