The Timeless Principles of Selling with Ben Gay III
Sell or Die with Jeffrey Gitomer
The Importance of Building Trust in Sales
The chapter discusses the role of ethics in sales and emphasizes the importance of building trust and proving oneself. It highlights the need for honesty and straightforwardness in the sales process, encouraging customers to provide a definitive answer. The speakers also share anecdotes about their experiences in sales and the significance of effectively communicating to win over clients.
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