In itercom al, this is going to turn into a bit of a feture factory. And i don't know why that's necessarily a bad thing. A lot of incumbents in the world would wish to god they have a factory. We're all carying round iphone x prose or whatever. They came out of a factory that needed to produce a lot of them. But iam, like factories, thereare awesome things to be able to create. Ani: I'd hope any company who 're trying to build a machine scaling is trying to actually answer your question and get good results.