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Demos, champion enablement, and buyer turnoffs with Grace Tyson
Outbound Squad
How to Enable Your Reps With Storytelling
As a sales leader, how do you think about enabling your reps with stories? Do you say, hey, here are the three most common situations, and here's an example story we could use. Like, what kind of support or enablement do you recommend a sales leader provide in the way of customer stories? "It cannot sound scripted. It has to feel real and natural," she says.
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