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S4 | Ep 49 | Building Data Products That “Sell” with Maddie Armitage, Director of Data & AI Solutions at BT

Driven by Data: The Podcast

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Exploring the Role of Data and AI in Telecommunications

This chapter discusses BT's significant role in the telecommunications industry, focusing on its extensive operations as the UK's largest fixed-line broadband and mobile service provider. The speakers also explore initiatives aimed at leveraging data and AI to improve internal processes and customer service.

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