The Importance of Time Reversal in Marketing

Jonathan Blow has done a bunch of interviews where he's like, I'm not going to explain it. He spent 300 million making another Mario game. It's his self-indulgent thing. So let him indulge. And in fact, we did a recent episode where Adam, I believe, nominated this to be in marketing. This is the best use of it I've seen too. Like it's a home run as a concept. That's saying something. Yeah. The tour in me is like, yeah, I don't want to take that away from them though. Especially Not when it's when it's his game. You know what I mean? Anyway, please continue.