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9min chapter
09/29/2024: After the Hurricane; Vladimir Kara-Murza; Welcome to the W; The Mezcaleros
60 Minutes
The Rise of Mezcal: Tradition and Transformation
This chapter explores the revival of Mezcal, showcasing its journey from an underappreciated spirit to a luxury item in upscale venues. Through the lens of family-run distilleries and personal stories of those involved in its production, it highlights the cultural significance and artisanal craftsmanship behind Mezcal. The narrative also reflects on the evolving industry, emphasizing the connection to heritage and the unique qualities that set Mezcal apart from tequila.
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