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You Can Negotiate Anything: World's Best Negotiator Tells You How To Get What You Want Herb Cohen | Book Summary

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Mastering Win-Win Negotiations: Understanding True Needs and Sources of Power

This chapter delves into the core principles of effective negotiation, highlighting the need to discern true needs over superficial desires. Through a vacation planning example, it provides insights on creating win-win outcomes and emphasizes the importance of strategic preparation and understanding sources of power in negotiations.

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