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1056: Win/Loss Analysis, with Andrew Peterson and Spencer Dent

Sales Strategy & Enablement by Revenue.io

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How to Improve Your Win Rate Through Analysis

Analysis, when done correctly, is how you confirm what your differentiators really are in the minds of your buyers. As as members of your organization, your perspective can be very biased and skewed about. But these are the things that our buyers perceive as reasons why they should choose us. And you run double down on those strengths which oftentimes has a greater impact on your improvement to win rate than trying to chase and address the gaps on the deals that you've lost.

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