How to Make Master's Not More Entertaining

The more I coach masters, the more that I see even the average master that comes into our online program, the masters that were here this weekend, they blow me away. And so I wish we could put more of a light on that and as an organization, we try to do that. We spend a lot of time with our masters athletes, but it can't just be us like crossfit has to be a part of this. That's what it should be because. Half the people that compete in this sport are masters athletes. So we need to make sure that we treat them as professionally at a minimum and seriously"