2Bobs—with David C. Baker and Blair Enns cover image

Selling Should Be Fun or You Aren't Doing It Right

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Selling Is Teaching and You Love Teaching

Most people are not going to associate selling with teaching, but it's interesting to think of it that way because even if they don't hire you, they're learning something. I would say view this as a moment when you teach the client how to be a good client in the engagement with you. You and I both love helping people even if they're not paying clients.

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