2min chapter

B2B Marketing with Dave Gerhardt cover image

Gong CMO Udi Ledergor, 5x Marketing Leader at B2B Startups

B2B Marketing with Dave Gerhardt

CHAPTER

Category Creation Is a Mighty Team of One

Gong is redefining its product category to focus on revenue rather than conversation intelligence. Shina badani, the company's new head of category creation, explains how they did it. "We now get to talk to enterprise c r os and v p sales," she says.

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