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MLOps for Ad Platforms // Andrew Yates // MLOps Coffee Sessions #130
MLOps.community
Optimize Your Ads - The Data Side
The data side of it is predicting clicks and conversions. These are the sort of things that you would expect to be table stakes for everything on your app. It's a totally different thing than when it's your ordinary organic product. You can benefit tremendously from this sort of rigor of measurement definitions because the better measurement allows you to train more accurate models.
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