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The DTC Trap and Capital Allocation
The way that escapes this DTC trap is if I've got the hoodie I will only fund it as much as it can sustainably grow and deliver contribution margin back to the business. finding those a VC investor you're just accelerating up that curve but you're not really capturing any extra value. We kind of have two vectors which we could go here new markets or new productsYeah, interesting thing about health care generally is that like a lot of the most interesting opportunities are on the surface yeah right.