S2 E70 - Building Revenue Programs to Nail your 2023 Goals | Stacking Growth Live
Stacking Growth | The B2B Marketing Podcast
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Revenue R&D Is a Command Center for Go to Market
Revenue R&D should be perceived as your command center for go to market. We are responsible for running that new programs, but also evaluating all of our existing programs. If you have a huge outbound motion or something this revenue R&D leader would be in charge of kind of coming on top and going through all the steps we really talked about earlier.
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