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Do Hard Things Matter
I think far too often we don't and that means we get dragged to you know outcomes mattering 99% of the time instead of maybe they should have a 20% of our focus or whatever number you want to use. Yeah it's interesting I do want to talk a bit about your most recent book do hard things because when I saw that you wrote that book and saw the title um my first thought was like Steve's the perfect guy to address this topicbecause we live in an interesting environment now where access to so much information.