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How Fedor Simic Thinks About Effective Marketing Using Benchmark Groups by Databox

How Leaders Think with Kenny Lange

CHAPTER

Navigating Performance Metrics: Bridging the Gap Between Enterprises and Small Businesses

This chapter discusses the pitfalls of using outdated studies for performance metrics and underscores the need for current data through surveys. It also highlights the differences in metrics between large enterprises and smaller businesses, advocating for insights that resonate with the latter's unique circumstances.

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