The Importance of Proving Value to Buyers

"We've got to come up with the best practices for getting these buyers agreement signed," he says. "Once you prove value, well, again, if you're successful, they will ... But if you're not successful, you have completely convinced the buyer you're absolutely worth two and a half percent." 'You can't assume that rule is going to come in place'

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.