What's the Opportunity in the Market?

The trend of the industry is going to start, or stop, being sort of these fragmented a, you know, marketing or or agency form at businesses that don't have a tangible delivery. And i feel like the small business middle market, in a sector, has missed the boat. All they care about is, did did you or did you not put meat on the table? Ri did you get a return on deployed capital that is above industry bench marks, which is like a three x return? So if you gave ah, if they gave you a dollar, did you get three dollars back for them? The differentiating factor wit how we think about the business is moving forward will be whether