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The First 100 Days as VP of Marketing of Superside.com with Amrita Mathur (GMT062)

Growth Marketing Today

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How Do You Find the Best Customer?

How quickly did they go from, let's say, you know, having a call with us to an actual subscription signed up? That's like really important. And then the size of the customer could actually be very interesting. Our hypothesis is that a good customer for us is going to be an enterprise customer but we're finding a lot of startups are using us. So it could be the case that startups are so fast growing that maybe they have a greater need for us rather than enterprise customers.

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