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Episode 20: Rookie mistakes

Decoding Sales

00:00

The Challenge of Being a Salesperson

Engineers are very solution-focused. If your product isn't the right solution, but you happen to have some expertise, it might be helpful. Even if there's like-minded organizations or organizations within the same vertical, they're very different. No two organizations are the same. So you have to understand that and be able to get rid of the relationship if it's not going to be helpful.

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