How to approach GTM with an engineering lens — Rich Rao’s advice from Google & Meta
In Depth
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Crafting Go-To-Market Strategies
This chapter explores the intricate go-to-market architecture by examining its components, emphasizing a multi-channel system for enhancing customer engagement. It highlights the balance between self-service products and personalized customer interactions, illustrated through real-world experiences from Google Workspace and Meta. The narrative underscores the significance of partnerships and structured approaches in scaling and refining business models while fostering a culture of curiosity and collaboration within teams.
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