How Does Pricing Differentiate Between Brand Awareness and Content Repurposing?

The first thing you have to understand is what are the deliverables going to be? Because a lot of times brands reach out and they say, Oh, we just love your content. And it's very unclear exactly how much or what they want you to do. So if you don't know that, there's no way that you can price it. The U is the usage rights. What does the brand actually want to do with your content beyond posting it and publishing it on your platform? Right? Then the E in the do rule is the exclusivity. Are they saying that you cannot work with their competitors for a certain duration? Right? And if so, what is the category of