Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

Customer Research 101: Uncover What Your Audience Wants

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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What Are Your Competitors?

If you ask someone, who are your competitors? Any good ontre penur will tell you, i don't actually have any competitors. I think the key for me is usually to ask people, hey, when you are making a decision to do business with us, w were you evaluating us against other companies? And then you would ask something like, so why did you ultimately decide to go with us? Ah, and that's really, really important.

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