The Great Simplification with Nate Hagens cover image

Robert Lustig: "Processed Food, Metabolism, and The Ills of Society"

The Great Simplification with Nate Hagens

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The History of Gatorade

In 1972, the Florida Gators went on to win the sugar bowl against the Auburn Tigers and Gatorade made a big splash. In 1992 Pepsi buys Gatorade and they say, how are we going to market the swill? So what'd they do? Two things: Michael Jordan and high fructose corn soup. There's high fructose corn syrup in Gatorade of course. I'd never looked. Well, go look.

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