2min chapter

The Great Simplification with Nate Hagens cover image

Robert Lustig: "Processed Food, Metabolism, and The Ills of Society"

The Great Simplification with Nate Hagens

CHAPTER

The History of Gatorade

In 1972, the Florida Gators went on to win the sugar bowl against the Auburn Tigers and Gatorade made a big splash. In 1992 Pepsi buys Gatorade and they say, how are we going to market the swill? So what'd they do? Two things: Michael Jordan and high fructose corn soup. There's high fructose corn syrup in Gatorade of course. I'd never looked. Well, go look.

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