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Stop Personalizing Your Cold Outreach, Do This Instead with Jordan Crawford

B2B Growth

00:00

Score Your Customers by the Patterns They Already Have

There's a process to how you're actually scoring these. So start walking me through a little bit of what that looks like. You're looking for tension. And scoring is something that needs to happen in the aggregate, right? Needs to happen across your entire market. What once took us four hours to do now takes us just one. That is 75 % more efficient. We are so much quicker with outbound prospecting. And organizing our campaigns is so much easier than before.

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