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How A $25B Company Uses A.I. To 300x Their Marketing Results (#129)
Marketing Against The Grain
AI and the Future of Advertising
"I used to think there was going to be real core ways we could differentiate through AI technology," he says. "Now everyone just expects the great experience and that gets commoditized much, much faster" He adds: "Creativity, incredible ideas, unique perspective, angles, humor, great writing ... That stuff does not get commoditized."
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