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Ep26: Nailing Product Positioning; w/ April Dunford, Consultant / Author of "Obviously Awesome" — Product Market Fit podcast
Product Market Fit
How to Improve Your Positioning in Sales Calls
Most B2B deals are lost, not to a competitor, but to inaction to a spreadsheet or them not choosing anything. Sometimes what you can have is really good positioning. And then we fail at the storytelling piece of it. So I think we're losing a lot of deals even when the positioning is good because we failed to translate that positioning into a sales pitch that helps a customer make a good decision.
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