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AI, Marketing, and Human Decision Making // Fausto Albers // #313

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Harnessing Generative AI in Marketing and Testing

This chapter explores the transformative role of generative AI in product testing and marketing strategies, focusing on its ability to enhance A/B testing and streamline creative workflows. It discusses the shift from traditional audience-targeting methods to AI-driven approaches while emphasizing the need for a balance between technology and human creativity. Additionally, the chapter reflects on the challenges and future implications of integrating advanced AI models into marketing and decision-making processes.

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