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42 - How Buyers ACTUALLY Buy | The Leadership Locker with Rich Cardona

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Are You a Venture Funded Business That Needs to Continue to Grow?

If you've not been able to avert your eyes from the normal market salesy things that you and i probably don't like, how can you make that shift into more customer centric thinking? There's two ways. If you're a business that is venture funded, that needs to continue to grow in order to keep raising money, you can keep losing money. To be honest, if you are a an entripener that has one client and don't have enough a money to live, it's probably not possible either. And so let's look at both sides of the equation. On the venture funded side, because of the nature of taking on money, being forced o gross, you

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