3min chapter

How I Built This with Guy Raz cover image

HIBT Lab! New Culture: Matt Gibson and Inja Radman

How I Built This with Guy Raz

CHAPTER

The Importance of Research in Food Products

The company is making a dairy product, dairy cheese, right? But what's different about how you're making it versus some of these other companies that are also making animal-free dairy products? Yeah. Tell me about the cheese. Is it indistinguishable? I mean, if you were to blind taste tested, do you think most people would be fooled? We do that guy all the time, actually, internally. And for our guests, there's been so many people who have actually tasted our cheese and their responses have been mind blowing. So we're really excited to be doing this year and next year.

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