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2min chapter
Rapid Response: Super Bowl ads (Lessons from Beyoncé, J. Lo and Taylor)
Masters of Scale
Introduction
This chapter explores the importance of creating memorable ads that leave a lasting brand impression. The host emphasizes the need to understand one's brand, customers, and marketing goals, and also discusses the financial costs associated with advertising and the importance of quantifying the return on marketing investment.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode