Ep. 217

Are marketing budgets going to go up? Is product marketing a waste of time? 

Kipp and Kieran with guest Jason Lemkin (CEO of SaaStr) dive into brand marketing. Learn more on leveraging AI and product-led growth for market dominance, the critical impact of early results in a sales cycle for gauging success, and the nuanced art of aligning marketing strategies with your company's unique DNA for unbeatable brand resonance..

Mentions

• SaaStr https://www.saastr.com/
• Owner.com https://www.owner.com/
• Opus Clip https://www.opus.pro/
• Intuit https://www.intuit.com/

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.