2Bobs—with David C. Baker and Blair Enns cover image

Secrets Behind the Killer Website

2Bobs—with David C. Baker and Blair Enns

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What's in the Drip Campaign?

What you're looking for is a constant, steady stream of news. What really matters is how often you do it. And then every one of these entries needs to be dated. It can look a little weird if really regular about this. But don't worry about that. There's something called an archive where there's a hundred web sites a day that they'll go back in the mirror and their chances are that they might have picked yours up. So that's not worth the risk. Maybe weekly's too much. Maybe monthly. But it could just be a press release to one of your interns. Ye y. Yo, you'll make up the money later, most of the time,

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