Google TV Ads - Lessons Learned

Google's advertising business was 100 200 times what the TV experimental business was. We were still doing multi million to dollars a quarter to bring in revenue for Google, but I think what I learned is there's a lot of internal selling that you also need to do when you're in sales. It's not just about convincing the customer that what you're doing is innovative, but it's as much about telling the internal stakeholders,. "Hey our team is something you should pay attention to because we could ultimately help diversify"