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9min chapter
Sales Weapons (1 of 2)
Dan Kennedy's Magnetic Marketing Podcast
The Importance of Sales Preparation and Building Credibility
This chapter emphasizes the significance of thorough preparation in sales, advocating for a systematic approach to impress prospects and build long-term customer loyalty. Examples are provided to showcase the benefits of using tactics like a 'shock and awe box' to establish credibility and authority before the sales process.
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