Sales Weapons (1 of 2)
Dan Kennedy's Magnetic Marketing Podcast
00:00
The Importance of Sales Preparation and Building Credibility
This chapter emphasizes the significance of thorough preparation in sales, advocating for a systematic approach to impress prospects and build long-term customer loyalty. Examples are provided to showcase the benefits of using tactics like a 'shock and awe box' to establish credibility and authority before the sales process.
Transcript
Play full episode
